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Archive News for 2010

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Nov 2010 - Moving and Growing

The month started with a move to new offices. Although only 100 yards away from our original premises they offer us more space and flexibility allowing us to plan further expansion of both team members and services. New for 2011 will be Televeritas - our dedicated Television and Radio verification service building on the work that we already perform for major broadcasters.

Oct - Dec 2010 - Strictly Come Dancing 2010 on the BBC

The new series of the hugely popular BBC Strictly Come Dancing TV show started on October 2 2010 and for the third year running the judges' scores and live public phone vote will be overseen by PromoVeritas, the independent broadcast verification service. This hugely popular show generates a significant level of viewer interaction and our role, operating from BBC TV Centre during the live shows, is to ensure the timely start and end of the voting, accurant counting of the votes and their combination with the judges' scores to arrive at a final verified result..

Oct 2010 - PromoVeritas Oversee the National Television Awards


PromoVeritas are privileged to have been appointed for the fourth year running to provide our verification services for the National Television Awards to be broadcast on ITV on January 2011. These prestigious awards, covering such categories as Best Entertainment Programme, Best Drama Performance and Best Serial Drama, are entirely decided via a public vote and our tasks is to verify the phone, paper and online voting system as well approve terms and conditions, check the awards on the night and general advice on security and integrity.

Sept 2010 - Britain's Next Top Model will be monitored by PromoVeritas

The day after the Australian version of the show declared the wrong person as a winner, PromoVeritas start the monitoring of the UK version for Living TV / Virgin. Nothing will go wrong on our watch !

Aug 2010 - Gu Puds go on Safari

The delicious dessert brand, Fru by Gu came to PromoVeritas to help them manage an instant win on pack promotion. We supplied the unique codes, wrote the terms and conditions and sourced fixed fee cover that enable them to offer more prizes than originally planned for less than budget.

July 2010 - Visa World Cup Promotion

To support their involvement in the World Cup, Visa  asked consumers to send in suggestions for how and where they would like to watch the next football match. We judged all entries and the best had their dreams made come true.

July 2010 - PromoVeritas Win Award

The COGS are the industry awards for all those who help to make the marketing industry function, from printers to fulfilment houses. We are pleased to announce that we were Runners Up in the Risk Management category ( won by Mando, part of WPP). Bravo to the team.

July 2010 - Wrangler take on Europe - with a little bit of help from PromoVeritas

One of the leading jeans brands, Wrangler are currently running a text to win promotion in 13 European countries using terms and conditions and legal clearances obtained by PV and its network of lawyers across Europe.  We are judging tiebreakers from Poland, paying prize taxes in Spain and translating details into Flemish. All part of the service.

June 2010 - Kraft Europe Appoint PromoVeritas as their Preferred Promotions Administrator

In order to ensure the integrity and security of their promotions, it is now company policy within Kraft worldwide that all prize promotions have what they call a 'Promotions Administrator' . PromoVeritas have been appointed as the preferred PA for Western Europe and have already completed projects in Belgium, France, Switzerland and the UK.

May 2010 - PromoVeritas- Category Sponsors of the Marketing Week Engage Awards 2010

On Tuesday 18th May 2010, PromoVeritas joined hundreds of other industry leaders at the Marketing Week Awards 2010 at the Grosvenor House hotel to celebrate the year’s most innovative and influential marketing campaigns. We were the proud sponsors of the Sales Promotion category, recognising the role of promotional marketing in bringing a campaign to life.

Our MD, Jeremy Stern, went onstage with host Chris Evans (who subsequently exclaimed “PromoVeritas we love you!”) to hand over the award, which went to JPMH and Carat for their joint effort creating the Compeed ‘Blister Plasters and Club Nights’ campaign. The promotion effectively targeted women on nights out who find their shoes cause them huge discomfort, and was highly successful in increasing the client’s market share this year.

May 2010 - Cost effective navigation around Europe for a Sat Nav Company.

Running promotions in Europe is a bit of a legal minefield. The Common Market does not seem to apply to promotional law and there is a patchwork of overlapping and conflicting laws across the countries of Europe. In Italy you need to obtain Government authorisation to run any sort or size of prize promotion, in Poland only games of skill are allowed, and in Ireland you need to do a deal with a charity to obtain a Gaming licence for your promotion……..The big law firms will offer to assist you, but at a price. Now there is an alternative and one that understands not only the peculiarities of the law but also the principles of marketing. PromoVeritas has the skills and the legal network to assist companies looking to run multi-country promotions. A recent example would be for a major Sat Nav company wanting to run activity in eight countries.

We prepared the basic set of terms & conditions, then using our expert local lawyers determined how best to run the promotion such that it would be compliant with local laws and practices. We then prepared the relevant set of terms & conditions, obtained necessary licences, paid the relevant taxes, and wrote the language translations as well as overseeing the winner selection and prize distribution.

April 2010 : Barclays bank on us - £500,000 to be won.


In one of the biggest prize funds to be offered this year, Barclays are offering 10 budding entrepeneurs the chance to win £50,000 of cash and support to start their business.  And PromoVeritas have been deeply involved from the beginning, drafting the terms and conditions, to the online moderation of all consumer generated content to ensure appropriateness and decency, and the crucial element of selecting and running a team of seasoned Business Directors to act as the judges.


May 2010 : National Movie Awards in safe hands


The UK’s version of the Oscar’s have entrusted the verification of their voting process to PromoVeritas for the live show that will take place live on ITV on 26th May 2010. The public voted in their tens of thousands via both web and paper entry forms and physical checks were conducted by the PromoVeritas team to ensure compliance with the terms and conditions. Watch the show to see who won!

January 2010 : PromoVeritas Keep Dancing

This year PromoVeritas was retained by the BBC for the verification of the format and public voting in Strictly Come Dancing.  Our task for each of the 14 shows was to oversee the counting of the judges‘ scores and the live phone vote in order to then declare a valid final result. With a lot riding on the outcome, the task required calm precision, appropriate systems and good team working with the BBC and telecoms teams – something that PromoVeritas achieved with ease.  The team have also been retained for the new BBC show: So You Think You Can Dance in January 2010.




News Archive

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