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Archive News for 2009

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Oct 2009 - Coors use PromoVeritas for their Worthington's Rugby Promotional Campaign

                        Worthingtons Dragons Eye

To support their rugby ties and to celebrate their unique Britishness, Worthington’s Beer from Molson Coors recently ran an on-trade beer promotion linked to the British Lions Rugby Tour of South Africa.

Simply by buying a pint of beer, consumers could win a fantastic holiday to Cape Town or one of a number of signed shirts, signed balls, and match tickets to see three of the Guinness Premiership’s greatest teams: The Ospreys, The Dragons and Gloucester!

PromoVeritas were involved from the start, drafting the terms and conditions for the promotion as well as independently managing the postal entries and selecting the lucky winners. This is just one of a number of promotions that PromoVeritas have run for Molsen Coors this summer, with the aim of relieving clients of the operational burden of their activities, building consumer confidence and ensuring full and total compliance with all rules and regulations. That is why PromoVeritas can honestly say “we help Promoter’s sleep at night”.

PromoVeritas Save the Last Dance for Samsung- Added August 2009

In anticipation of the launch of their new Beat DJ mobile phone Samsung took over Matter nightclub in the O2 arena on June 7th  2009 for ‘Last Call’  -  a dance competition with a twist. Competitors from around the world were asked to dance for 24 hours in a silent disco, listening to music on Beat DJ phones, whilst their own personal mobile phones were being monitored behind the scenes. If at any point during the competition they received a text or phone-call (or they stopped dancing, of course) they would be automatically disqualified!

PromoVeritas’ involvement included drafting of terms and conditions, verification of the back-end processes, and overseeing the judging of the competition on behalf of the creative agency, Lean Mean Fighting Machine. We were proud to announce, after a staggering 24 hours of dancing, that the lucky winner was Greg from Switzerland, who won the €10,000 prize. This is yet another example of how we at PV relish the challenge of an unusual promotion, although on this occasion we were unable to live up to our motto to help promoters sleep at night, as instead our client chose to attend the overnight event!

PromoVeritas do Walkers a Flavour! - Updated May 2009


The Walker’s Crisps  “Do Us a Flavour” promotion was one of the biggest activities of the year so far, and PromoVeritas were appointed to oversee the voting as the public vote by text and website on a range of new flavours that were themselves the winners in a consumer promotion. The final six flavours were: Onion Bhaji, Chilli & Chocolate, Builder’s Breakfast, Crispy Duck & Hoi Sin and the intriguing ‘Cajun Squirrel’ and the voting ran from 8th of January to 1st May 2009. We can now reveal that the winning flavour, announced on the 2nd May 2009 under PV's watchful eye, was Builder's Breakfast! Congratulations to all those who voted.

The PromoVeritas role for this formidable promotion included liaison with all relevant agencies,  supervision of the database systems, and the final aggregation of the votes to reveal the winner. Consumers can rest-assured that the ultimate winner was independently verified (and sampled extensively!) by the UK’s tastiest promotional compliance specialists.