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Archive News for 2008

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PromoVeritas Verify the Sports Personality of the Year Award 2008- Added December 2008

For the second year running PromoVeritas were engaged by the BBC to assist them with one of the biggest and most prestigious events on TV: The BBC Sports Personality of the Year. Watched by over 8 Million people the night was a huge success and our congratulations go out to Chris Hoy for taking home the trophy. Our role was to review and approve terms and conditions, oversee the panel awards, and validate the final viewer phone vote on the night.. As one of the UK’s leading promotional verification companies we take our role in such events extremely seriously, although rubbing shoulders with the best of British sport, including Sir Bobby Charlton and Lewis Hamilton, was an unavoidable perk of the job!

                                   

         From left to right: Lewis Hamilton, Chris Hoy and                               And a winner in his own right: Our MD Jeremy

         Rebecca Adlington alongside their well-earned trophies.                  'tests the weight' of the Sports Personality trophy.

Nationwide Retail Campaign uses PromoVeritas -added Nov 2008

TKMaxx, via their Agency, Golley Slater, made use of the nationwide network of PromoVeritas Auditors to ensure its Golden Label promotion ("Find the special labels in store and win £20") ran smoothly. Our people worked in stores from Plymouth to Leeds, Cardiff to Chatham, and the campaign went so well it is now being repeated.

Marks & Spencer make 10,000 winners - via PromoVeritas -  added Sept 2008

Marks & Spencer recently ran their first ever in store scratchcard promotion - and PromoVeritas were appointed to ensure it all went smoothly.

Pan-European Promotional Implementation for Chevrolet

For a major car company we oversaw the launch of their biggest ever promotion across Europe. It involved a complex legal review in each of the 11 countries to determine the legal status of games of chance and skill, then the delivery of compliant terms and conditions and supervision of all print and online materials. Finally we conducted the winner selection , including judging of tiebreakers in several countries – how are you on Flemish ! All was completed on time and budget, and we have been reappointed for 2008.

End to End for a Media Giant

We are seeing increasing interest from media clients for our services. A recent project is an end to end audit for a TV, radio and print giant. The project looked at their terms and conditions, internal processes and winner selection policies.

PromoVeritas host a Gambling Act Seminar

There was a capacity audience for a major industry seminar looking at the impact of the Gambling Act on the Interactive industry. Lead speaker was Tom Kavanagh, Deputy Chief Executive of the Gambling Commission.

£10million Prize Fund for Coca Cola.

It has been a busy first quarter. One of the highlights was awarding £250,000 to Hull FC as part of the 2007 Coca Cola Buy A Player promotion. The draw took place on national television and caused great excitement in Humberside.

TV Quiz Shows Unravel

It may have taken a few disasters but at last the TV industry has recognised the need for improved integrity and systems. We are now working with several operators on plans to rebuild the trust and confidence in the Pay TV industry.