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Recent Adjudications

As well as the Law, marketers need to be aware of the various other Regulatory bodies than can cancel activities or fine promoters.

The Advertising Standards Association

The ASA operates according to the BCAP and CAP Codes and generally responds to complaints either from the public or frequently from Competitors. Some recent examples of adjudications in Spring 2009:

 

PhonePayPlus

PPP regulates the premium rate phone industry and has the ability to both levy fines and shut down services very rapidly. Examples of recent adjudications from April 2009 include :

Five companies were fined a total of over £1 million for making calls to consumers, but cutting off before connection. Consumers woudl then frequently be intrigued by the missed call and return it not knowing it was an 070 premium rate number that incurred them in a high charge for no benefit. The highest fine of £500,000 went to Enbel Ltd and they were also ordered to refund callers.